To be frank, making a brand memorable is a challenge.You spend your time running ads, launching social media initiatives, and hosting extravagant giveaways, but nothing seems to take hold. People recognize your brand, then forget it seconds later. This is modern marketing. There is so much noise, and your brand is barely a whisper.
This seems to work better than it should. An ad facility better than a wrist band. These promos act as a bands stay on peoples' wrists for a long time after the promotion. And evry time theyrdwrist look at the band they see your brand. This is not advertising, it's a reminder they carry with them.
Try and think back to your last concert, your last festival, or any corporate event you attended. What did you take with you? Probably some wristbands, and it's likely that you did not toss them the moment you got home. You might have worn it for the rest of the night, or it might have become a little souvenir that you stored in your drawer. That's the beauty of wristbands. Unlike paper ads that get thrown in the trash, and pens that are lost in a week, wristbands stick.
The typical promotional product has a life cycle of over two thousand impressions according to industry studies. Your brand is seen that many times. With custom wristbands, it is like having epic brand advertisement. Your business tag will be seen at the store, the gym, the coffee shop, literally everywhere. They are seen everywhere, and they chose to wear the promotion. Unlike traditional advertisement, this exposure is true and authentic.
The best part about custom wristbands is that the promotion is actually working. They are easy to wear everywhere. They are incredibly comfortable, and they can be customized to fit any brand. These wristbands can be used for fundraising, managing events, and they can be a fashion statement. With custom wristbands what you're really doing is bridging people to a memorable brand.
Brand loyalty is usually associated with discounts and rewards programs, which is something that most marketers are missing. It's all about creating a feeling of community, and that is what people are invited to with custom wristbands.
Custom wristbands are a great way to bring a sense of belonging to a group of customers centered around a specific event or cause. Those who receive your wristband feel special and a sense of pride when wearing it. Sometimes, brand advocacy comes without solicitation. Customers can be seen shopping at your store or attending your event while sporting your wristband, which can trigger a whole new brand awareness from previously unengaged customers. An advocacy 'buzz' for your brand can spread throughout your community, and the word of mouth marketing can be very powerful.
Your customers will also feel a sense of loyalty and attach to your brand when you offer them a special promotion or wristband. They will visit your store more often, patronize it at a higher spend, and promote it to their family and friends. That sense of organic buzz throughout a community is priceless, and it all stemmed from your branded wristband.
People love custom wristbands because they enjoy the feeling of exclusivity that comes with being a part of a group or a club, and that personal vanity can be a tremendous marketing driver for your brand, just like a legging-ed 'fan' culture. Limited edition items often sell out in a matter of days, and VIP seating is a must have at all events because they are accessible to a certain crowd. This desire for exclusivity and personal engagement can be translated into custom wristbands.
Let us plan a product launch. You could blast an email about the product, and attendees could be in the single digits. Or, what if the first 50 customers to arrive were gifted with special limited edition wristbands? The fifty that received the wristbands will feel privileged to be part of an exclusive group and showcase your wristbands, and in doing so, they will promote your brand to everyone who inquires about your wristband.
This is what exclusivity does. It transforms an average customer into an evangelist. The marketplace is saturated with brands, and it's way more difficult to obtain word of mouth advertisement than it is to create a product.
Perhaps the most appealing characteristic of custom wristbands is the multitude of design options. Gone are the days of a boring design. Customization allows brands to showcase their personality in an endless variety of ways.
For a cause based fundraiser, the wristbands can be made with a color that evokes the desired emotional response. For example, use the pink band for breast cancer awareness or the yellow band for Livestrong or the blue band for anti bullying. Pair the bands with a corporate event's branding guide color palette for an even more appealing wristband. A sophisticated feel can even be accomplished with an embossed slogan. Designed with the festival in mind? There are glow in the dark options, segmented swirls and even prepped with RFID for cashless payment options or access control.
A wide variety of products are available with custom options. Choose from embossed, debossed, color filled, printed, dual layer designs, etc. Recreate your logo with photo quality precision, customize to your exact corporate color, and incorporate unique textures or metallic threads. This means your wristband is not just a promotional item, it is a brand extension.
The manufacturing cost of wristbands is low, and it gets better from there. The real value is in the bulk ordering to take advantage of supplier discounts. This means your total cost and cost per impression decreases significantly.
Now, compare it with other forms of advertising. A single Facebook ad will cost you a few dollars per thousand impressions, which is short lived. Someone just scrolls through your ad in a sec, gone just like that. On the other hand, a custom wristband will cost you under a dollar and will generate impressions for days and weeks.
People will keep custom wristbands. Unlike other promotional products that end up in the trash, a well designed wristband becomes a keepsake. This is affordable and valuable advertising that is not just cost effective, it is marketing magic.
Considerable craftsmanship is required for wristbands to succeed. Slapping a basic wristband with a logo is a poor design. Consider what personality you want your design to embody with your choice of color and what would align with your target demographic.
If your audience is a top of the line luxurious brand, then a sophisticated design with embedded features and a touch of metallic appeal will firm your choice. If your audience is younger and more spirited, then you could try a design with blazing hues and an embossed logo. If your audience is sensitive to environmental concerns, you could use wristbands constructed from materials like 100% recycled cotton, or alternative bioplastics, or more sustainable synthetic rubbers. The goal is to create merchandise that will be highly desirable and one that will be frequented, and not a nuisance.
Along with fashionable design comes a mark of custom wristbands, and embedded for the designer, comes goal achievement.
Custom wristbands should not be viewed exclusively as a wristband design tool. They should be viewed more as an all around promotional item. In comparison to other promotional merchandise, custom wristbands stand out as user friendly, and can be quite economical.
When you design a custom wristband, you are putting your logo right on the contact point of the customer. The user sees your brand whenever they check the time on their wrist. Your logo is present whenever they talk to a different person, and your brand is even in the frame when they post photos to social media. You cannot buy such authentic and constant brand exposure.
Custom wristbands are a perfect marketing channel for budget constrained brands seeking new ways to optimize their brand recognition.
